It is also advisable to select a company with
high sales and a long term growth rate and compare the profit of company with
Net worth before buying shares. Stock markets tend to take wild decisions in
the short run but behave rationally in the long term. Successful investors
always base their investment decisions on a shares' intrinsic value and hunt
for bargain stocks. They will buy shares of a company with strong fundamentals
when it's beaten in the market and sell when prices surge.
This is possible when the proper planning and
time is given for the investment. Fixed income investments like bonds and fixed
income funds offer returns that are no doubt certain and consistent, but their
returns are not enough to meet the long term return requirements and sometimes
the returns are even less than the rate of inflation. At these times to attain
the long term goals of the investors and to beat inflation it is essential to
invest in equities.
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